The assignment: Highlighting the dangers of the fast fashion industry and encouraging sustainability

• The fast fashion industry provides affordable clothes that enable all income levels to keep up with the latest trends while introducing new companies to the sector and providing new jobs. However, many brands produce their products in developing countries where labor costs are low and working conditions can be problematic. The disposable nature of fast fashion also means many garments end up in landfill due to the disposable mindset of the fast fashion industry. Create a campaign for a smaller, sustainable brand that competes against fast fashion in a more environmentally friendly way.

  • How can you promote your product as beneficial to the environment and prove it is better than the cheaper alternatives?

  • How do you break into the industry when there is already so much competition?

  • How can you target consumers who don't care about the poor working conditions/environment?

  • How does your campaign differentiate from other sustainable brands? What can you do to make it stand out?

Note:
Judges will look for creativity, originality, and innovation in all elements of the campaign. Arbiters will also pay specific attention to research you’ve done and how it informs your initiative. The creation of digital content to support the entry is highly encouraged and will be considered strongly by judges. The strength of your research and quality of writing will also be paramount.