The assignment: The Oscars Reimagined: A Campaign to Make the Academy Matter

The Academy Awards is one of the most iconic entertainment events in the world — but in recent years, they’ve struggled with declining viewership, diversity criticism, relevance with Gen Z and competition from social media-driven pop culture. Your task is to create a public relations campaign that revitalizes the Oscars’ image and impact for a modern audience. You may focus on:

• Making the show more inclusive and representative

• Engaging younger, digital-native audiences

• Responding to past controversies or image issues

• Reintroducing the Oscars as culturally significant

• Creating global or fan-driven excitement

Note:
Judges will look for creativity, originality, and innovation in all elements of the campaign. Arbiters will also pay specific attention to research you’ve done and how it informs your initiative. The creation of digital content to support the entry is highly encouraged and will be considered strongly by judges. The strength of your research and quality of writing will also be paramount.